In the world of creative communities, a customer launches their project (for logos, corporate identities, banners, websites, etc.) and designers respond with their proposals. Without further ado, get ready for more generic, fake logos than you’ve likely ever seen before!Ī note from GT Graphics Generic and overused logos (avoid them!) Still not convinced that fake logos are a severe disservice to any company that uses one?īelow, I have shared the original blog post (lightly edited) by GT Graphics, which offered to share their post in exchange for attribution (hence the link). I know my clients are happy because I physically spend time with them discovering as much as I can about their special way of doing business. Most of my logo projects take 3-5 weeks to complete, but at the end of that time, I know each one of my clients is very happy with the time and money they’ve put into creating their logo. This process can’t and shouldn’t be squeezed into a few hours or even a couple of days. Well-crafted, distinctive branding takes trial, error, and time, and usually requires a fair amount of research, experimentation, and discovery. This is one instance where you do NOT want to blend into the crowd. Your potential customer or client may unconsciously think: “If they didn’t take the time to craft their own logo very well, then they probably won’t take good care of my needs either.”Ī capable designer will make your brand stand out from the crowd. A logo that looks like it was put together with stock icons or Microsoft clip art will make your business look just like that: cheap! Your business or organization deserves a well-designed, exceptional logo that both inspires curiosity and hints at your story. So why shun fake logos, and instead pay for a truly unique logo? And while we’re talking about avoiding logo mistakes, check my fonts to avoid!ĭo companies with generic logos realize “their” logo may be reused hundreds of times, across industries? Yeah, no. Generic logos lack inspiration and are, well, unexceptional. Another name for them is generic.Ī generic logo that may look “professional” on the first pass but resembles a lot of other fake logos will make your business look… meh. I call them fake because they fail every test of a good logo. Don’t believe me?īelow, you will see hundreds – yes hundreds! – of fake logos that have been used and reused with little variation. As a veteran graphic designer, it is disappointing how many companies opt for “fake” logos.
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